The Austin City Group of the Legal Marketing Association will host a breakfast meeting and webinar on Tuesday, April 7, entitled “Thought Leadership: Follow the Leader/Microsite Content Marketing” at the Law Offices of Winstead at 401 Congress Ave., Suite 2100.
The meeting gets underway at 7:15 a.m. with registration and coffee, followed by the webinar from 7:30 to 8:30.
The webinar is described as follows:
Thought leadership centers on earning trust and credibility. Thought leaders get noticed by offering something different – information, insights, and ideas. Thought leadership positions you and your firm as an industry authority, resource and trusted advisor by establishing your reputation as a generous contributor to your industry.
We will discuss internal challenges to get this initiative off the ground and how to build a strategic, marketing plan with actionable items. We will show several examples of thought leadership micro sites and relate their success stories.
Attendees will learn:
- The value of thought leadership micro sites and why they are on the rise
- The difference between thought leadership micro sites and blogs
- How to sell a thought leadership micro site internally
- How to plan and build thought leadership micro sites
The speakers include:
John Byrne recently launched Glencoe Media Group Inc. to help law firms create relevant and compelling content that supports their business development strategies. A veteran of legal marketing, he left Drinker Biddle & Reath LLP in spring 2014 after eight years, the last four of which he served as its CMO. John holds journalism and law degrees, earning his stripes in both newsrooms and courtrooms. At home, his teenage triplets have helped teach him not only the patience and perseverance, but also the perspective and presence of mind necessary to succeed in the legal business.
Jacqueline Madarang is the Marketing Technology Manager at Bradley Arant Boult Cummings LLP, a 450-attorney law firm with seven offices across the Southeast where she focuses on developing digital and communications programs that further business development objectives. She oversees and manages all aspects of the firm’s digital marketing including its website, blogs, social media programs, client relationship management database (CRM), and email marketing.
Prior to moving to Birmingham from California and working at Bradley Arant, she has worked in marketing roles at both law firms and wealth/investment management firms, including Best Best & Krieger, Venable, and Northern Trust.
Jacqueline is an active member of the Legal Marketing Association (LMA), and has been a committee member of the LMA Technology Conference West committee and International LMA Technology committee in the past few years. She is also the Chair of Communications/Technology for the Los Angeles chapter.
Molly Porter. For the last 12 years, Molly Porter has focused on digital content strategy, content marketing and social media in the legal industry. In her current role as Content Marketing Manager at Seyfarth Shaw, she is responsible for the development and execution of content strategies that promote the firm as aleader on innovation and value in the legal industry.
Prior to joining Seyfarth Shaw, she developed and implemented the digital communications strategy for DLA Piper, where she lead the firm to a strong number one finish in social media reach, engagement and owned media in “The Social Law Firm Index” by Above the Law and Good2BSocial.
Molly also moderates a LinkedIn group called Content Strategy for Law Firms, a networking group for the in-house law firm marketers and communicators who conceive, plan, create, produce, govern, manage and analyze content across a variety of media.
Per Casey. Per founded Tenrec in 1999 with a single goal in mind, to create a company that specialized in web technology and that could build applications, solve problems and provide support to companies utilizing advanced internet-based systems.
Over the next ten or so years, the internet industry tanked, then blossomed, then tanked again and then more or less took off into the stratosphere. Through it all Tenrec has been doing exactly what the company set out to do, helping businesses design, build, connect, launch, and maintain their web-based systems.