Austin-Based FloSports Hires Paul Hurdlow as Senior Vice President – General Counsel

FloSports , the innovator in live digital sports and original content, announced the hire of Paul Hurdlow as Senior Vice President and General Counsel.

Hurdlow joins FloSports after serving in various regional and national leadership positions in DLA Piper’s emerging company practice, where he provided broad legal and strategic advice to growth companies in a range of industry sectors.

Hurdlow comes to FloSports with more than 30 years of experience, including 23 years at DLA Piper where he served as FloSports’ lead outside counsel for the past eight years. In addition to establishing the firm’s now-prominent office in Austin, Texas, Hurdlow founded DLA Piper NEST in 2014, an innovative program designed to serve the specific needs of early-stage, high-growth companies, from formation to funding and beyond. At DLA Piper, Hurdlow represented growing clients ranging from early-stage startups to publicly traded companies. He is highly experienced in private and public corporate finance and strategic transactions involving substantial intellectual property rights.

“ The sports media landscape is rapidly evolving and we need elite talent to help us capitalize on the opportunities most vital to our business ,” FloSports co-founder and CEO Martin Floreani said. “For several years, Paul and the team at DLA Piper have been an indispensable resource to us. We’re excited and honored to have him join our senior management team in a full-time capacity. He’s advised a lot of high growth clients during his distinguished career, and we expect him to be a huge asset for FloSports.”

“While working with FloSports, I’ve had the opportunity to develop a great relationship with the team and grow a passion for the business,” Hurdlow said. “Seeing the company’s growth, the evolving complexities of the industry, and the potential to lead a media transformation, I feel like this is an incredible opportunity I can’t pass up. Plus…sports!”

“I am deeply grateful for the opportunity to have worked with the outstanding team at DLA Piper. I could not have pursued this exciting venture with FloSports had my partners and colleagues at my firm not helped me realize my dream of building Austin’s leading emerging company practice. I look forward to cheering the firm’s continued success from the perspective of a valued client.”

Hurdlow is consistently recognized by industry sources and peers as a leading attorney in the venture capital, corporate, and merger and acquisitions areas. Outside of work, he is a passionate supporter of philanthropic and public benefit companies and foundations. Hurdlow co-founded the influential Austin Entrepreneurs Foundation in 1998, and continues to serve on its board of directors.


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